Human Design

WHY DO WE LIKE WHAT WE LIKE?
Have you ever asked yourself this simple question?
There are millions of products out there. You choose to buy one.
There are millions of movies out there. You choose to fall in love with a few.
There are millions of books out there. You choose to immerse yourself in some.
There are songs, poetry, music, art, buildings, people, stereos, shoes, cars and other things we like. We tell ourselves that it looks good, that we like the colour, we like the ‘feel’.
The truth is, we like the way it makes us feel about ourselves. We feel, in some way, it is a part of us and when added to our life, it’s going to enhance it in some way.
That’s the purpose behind good design. Design that is enriched with beauty and meaning. It connects. It evokes a certain reaction. It invites people to invest their time and money.
We at graf, sincerely try to create work that connects with people.
We believe that when we combine our own personal sensitivities and inspiration from the environment, then what we put out carries a part of our soul. And when we put out our soul, the chances are that it will find another soul to touch.
It’s that simple. We, at graf, call it human design.